Wednesday, 18 April 2012

Press Release: OPI & New York City Ballet Release 6 New Soft Shades.

On Pointe Lacquers for Spring!

OPI are proud to announce six stunning new additions to their SoftShades collection, inspired by the world renowned New York City Ballet.

The New York City Ballet collection by OPI features five en pointe pretty pastel shades and a sparkling silver glitter topcoat which will take your nails from sophisticated office-chic, to stylish evening-glamour in a hop, skip and a jeté.

A must have collection for prima ballerinas everywhere.

The six new lacquers in New York City Ballet by OPI include:

Barre My Soul
This sheer beige is gorgeous, and that’s the “naked” truth.

You Callin' Me a Lyre?
This ascending pink hits all the right notes. 

Don't Touch My Tutu!
Hands off this wispy white -- it's all mine!

Care to Danse?
This lilac is up-to-the-minuet in fashion.

My Pointe Exactly
See? This gorgeous sheer grey has been right all along! 

Pirouette My Whistle
Drink up! This silver sparkle is just what you need.

All SoftShades nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

New York City Ballet by OPI is now available to buy on line at the official UK retailer of OPI products, Lena White for £11 each. Also available is New York City Ballet Mini Pack, consisting of 4 x 3.75ml including; Pirouette My Whistle, Don't Touch My Tutu!, Care to Danse? and My Pointe Exactly for £12.95.

For more information, please call 01923 240 010 or visit Follow Lena White on Twitter @OPINAILS and become a Facebook Fan!

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no BP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

*Photo's provided by PR

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